Niche - Early Founders + Deep Tech Vision - Solve problems with high velocity (speed and direction), most likely we will get a single shot
Consultancy for me is to be in the trenches and get the work done. Consultants should have experiences and knowledge required to lead towards the success of a goal.
Experience comes from dealing with the same or similar problem statements. Experience is doing, putting in the work to solve the problem - mentally and physically. The mental component is nuanced in terms of how a problem is seen, how a solution is explored, how an impact is defined, how a plan is sketched, and how people are rallied to its cause.
The Website
The website has to be unique depicting a new way of solving problems from the front lines. One of the unique factors should be that the website should be a single screen but great experience. Imagine the Dunkirk movie single shot screenplay where the soldier runs dodging the obstacles while the camera does the cut but records the play in a single shot.