Chain of Thoughts
What is the philosophy behind this idea? I believe,
- The creator should own the rights to communicate or convene their audience regardless of the platforms providing these services
- Audiences should only be bothered with what they subscribed for - no third parties directly communicating with the audiences
- Emails should be treated as a high-value, dense, non-complex and not too frequent form of communication. The reader has limited attention to trade every unit time.
- Email Marketing is about implementing the point 3 along with the background data - know who the segment is, know what the segment wants, help the segment in the best way possible